Top 5 Tips to Get Your Business Sign Maximum Customer Attention

by

Davis AidenInstalling and creating a business sign for your high-street store requires you to understand what attracts the attention of passersby. It’s not only about grabbing attention but also motivating them to saunter into your shop and purchase what you have to offer.

As far as outdoor displays are concerned, they are used for several reasons. It may be for encouraging sales, showing directions easily, finding a specific store in a sprawling campus or used as warning signs near construction debris. Whatever may be the reason, the purpose is universal and it is to grab attention of passersby or customers. So, let’s find out how to get your store signage the attention it deserves.

Make Sure it Sticks Out

Say for instance you have a flower delivery shop on a busy thoroughfare. However, there are 3-4 other florists selling a variety of garden-fresh blooms

at competitive rates with prompt delivery service just as you do. Then, why should a customer buy flowers from you and not from the other three or four vendors? Well, you have to stand out in the crowd by integrating some unique features. In simple words, your display should pop to get the attention it deserves.

Here are some tips and ideas to help you:

Identify the USP of your business. You are selling fresh flowers just like your competitors. Highlight your USP in bold capitals and show potential buyers how you are different.

Integrate at least two visual triggers to invite attention and persuade people to look more intently.

Size and Use of Colors

If your store is located on a very busy street where too many passersby and vehicles pass, install a large and flat sign. Opt for a size to suit your

outdoor advertising needs. If you are displaying information about your products near your store door, install a 28 by 22 inch product. This is a large enough display to attract attention.

When it comes to colors, you can choose neon shades. On the other hand, if you are using dark fonts, pick out brilliant white for creating a wonderful

contrast. Do not use more than three colors. Some good combinations are black font on a white background or bright blue text against a light background. Always use contrasting colors so that people can notice it from a distance.

Maintain Visual Balance

No matter what products you are using, monument signs, dimensional letters, sidewalk signs or pylons, make sure that text and visual elements are in

proportion. Avoid incorporating multiple texts or pictures beside larger ones. Moreover, information related to products should be balanced for readability and aesthetic appeal.

Do not install a small signage in a large and sprawling area. If you do, customers will not notice it. Therefore, if the area outside your store is

small, opt for a smaller display for better noticeability.

Visibility from a Distance

Use large and visible lettering so that they are noticeable by passerby from a distance. The size of the letters will depend on the size of your sign

product. When it comes to choosing fonts, always opt for simple and easy to read typefaces over excessively wavy and hard to read fonts. If your place of business is by the side of a busy road, choose letters several feet high. Ensure that your catchphrase is highlighted in big typeface.

Call-to-Action

There are store owners who think that only colors, layout and graphics will do the trick. No, it doesn’t work like that. You have to strategically accentuate your call-to-action to get noticed easily. For example, if you have a beauty salon, accentuate your CTA using illuminated letters saying, ‘Call for an appointment today to get a 15 percent discount on face treatment’. Besides the aesthetic appeal, you also need to highlight benefits, incentives or offers like a free consultation.

If you are unsure as to how to create impulse sales, consult designers and installers from any local professional sign company. Whatever might be the

location, bold design, simple copy, large fonts and brilliant colors will help you get the message across to your audience.

Author’s Bio

:

Davis Aiden is familiar with many reputed digital sign companies in Torrance

.In this article, he has shared information on ‘Top 5 Tips to Get Your Business Sign Maximum Customer Attention’. The information shared in this article has been collected from some blogs written by professionals associated with sign companies in Los Angeles.

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