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There is a reason why ecommerce sites, as well as other types of websites, incorporate links into their content. When you are not using a broken link finder on a regular basis to check those links all that hard work that you have done in creating those links simply goes to waste.

However, there are even more reasons why using a broken link finder and having all your links working on your website is critical to your bottom line. By failing to keep on top of broken links you are going to be ultimately hurting your standing with your customers and with the search engines.

Trust and Online Confidence

Online shoppers today are more aware of online security and secure transactions than ever before. If you fail to use a broken link finder the customer ends up getting an error message.

While one of these error messages may be acceptable to some customers, new customers or those that have hit more than one problem on the site will have much less confidence in the security of the site. They are going to be much less likely to make a purchase and provide credit card information to a site they view as unfavorable.

Search Engine Rankings

Failing to use a broken link finder is also going to cost you in your search engine rankings. These systems do check links on a regular basis and with a lot of broken links, or even a few on a very large site, it may be seen as an issue by the search engine algorithm. If this happens you will slide down the rankings very quickly and you won’t get back up without using a broken link finder to correct the issues.

Strange Messages

The last thing that you want your customers to see when they click on a link from your website is the dreaded 404 error message. While most people understand this is a just a broken link, there are others that may simply click off an entire site because they get the unfamiliar message.

With just a small monthly investment you can use an online broken link finder that will run your entire site as often as you schedule. This will help you to keep moving up in the search engine rankings while building trust and confidence for your customers.